Print encyclopedias, card catalogs and the Dewey Decimal System are things of the past. Today, when information is needed, nearly everyone turns to the internet. In fact, the neologism “google” was officially added to both the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. Defined by Merriam-Webster as “the use of the Google search engine to obtain information on the World Wide Web,” the word is colloquially used to describe the use of any online search engine including Google, Yahoo or Bing. All of this googling can mean big business for companies who create and program their websites in such a way as to capitalize on the millions of search queries made by consumers on a daily basis